To be successful at marketing an online business it is important to add new content so any new visitors will turn into repeat visitors giving you a better chance at converting them into a buying customer.Marketing An Online Business: Understanding The Business Concept Of The Expense Of Acquiring A New CustomerTo expand upon the above statement so you can understand it and to emphasize how important this is, there is an often stated business concept for all businesses, regardless of the type of business, that states the most difficult thing for a business to do is to acquire a new customer.I modify this concept for marketing an online business as the most difficult thing to do is to get a new visitor to your website.Once you have a blog and/or other places you are putting up content, including making short videos, You need to always be updating these sites with new content especially for your repeat visitors who come back to see what else you have to say and offer to them. If they stop by and see exactly what was there a week ago, they’ll click off in a few seconds.After one or two visits in which they see nothing new you will probably lose them forever!This means the time and effort and other resources invested in acquiring this new customer have been lost, totally wasted.Marketing An Online Business: You Don’t Have To Be Perfect.While it will take some work to constantly create new content it is necessary and please realize that you don’t have to be perfect and always write something that you feel is great. The main point is that you continue to pump out information regarding you and your product or service so that once you get a new, unique visitor you can turn them into a regular visitor as this will make it easier to convert them from a potential customer into a buying customer.As they keep coming back they will learn more about you and the product or service you offer, and hopefully begin to trust you and start to consider you an authority on the subject matter of your product or service and therefore will be more likely to make a purchase a little ways down the road.Marketing An Online Business: How Can I Possibly Do This With My Responsibilities Towards My Family And My Current Job?Now this does not mean you have to update your blog everyday as well as update on a daily basis every other place you have content up on the web, but you want to do this as best you can at a steady pace.I am sure many of you are working full-time and have children but are still looking to create a side business for some extra cash that maybe you can slowly build into something that can create enough income that you can make this a new full-time job. However, after work and family, you have limited time and energy to devote to marketing an online business.In this case you do the best you can, find a pace that works for you without running yourself into the ground and without totally neglecting your family or seriously affecting your ability to do your current job at a satisfactory level.Also there are probably a fair amount of people that are new to marketing an online business and not even taking into account the various technical aspects they will have to learn, it can take them sometime to work up to being able to rather quickly create new content.Marketing An Online Business: An Example Of A Solution For The Situations Mentioned Above.So to address both the situations mentioned above, don’t spread yourself too thin with too many sites or places on the web where you are placing content. As an example, if you can only post to your blog 3 times a week and only write 3 or 4 articles a week, that’s fine. You will make steady progress.I feel you need to balance work, home and family, and also a little time for yourself so you don’t burn out or begin to feel irritated as it seems like you never get a chance to rest.Think of marketing an online business as not a sprint, but more like a 10K run where you need to have a steady pace personal to you in order to reach the finish line. This finish line I define as continually working your online business and acquiring traffic that turns into repeat traffic that will eventually bring you sales and therefore a profit.Marketing An Online Business: The Bottom Line.To sum up the main point of this article you want to be constantly having repeat visitors see something new every time they visit your website so they will keep coming back. This will let you capitalize on the investment of time and energy spent in acquiring a new visitor to your website.As they keep coming back they will learn more about you and the product or service you offer. When it comes to successfully marketing an online business the more your repeat visitors learn about you and trust you the more likely they will buy your product or service over a competitor’s as they feel you are honestly offering them something of value that they want and are looking for.